Global Brand Marketing Manager, WhatsApp
Los Angeles, California, US
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
WhatsApp is a fast, simple and reliable way to communicate to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. This is a foundational role within the WhatsApp global marketing organization, that will play a critical role in the global development of the WhatsApp brand. WhatsApp is looking for brand marketing leader who is passionate about shaping & building the WhatsApp brand, is experienced in developing and executing brand marketing plans that move hearts and minds. In this pivotal role, you will lead and bridge across global and local consumer marketing teams, responsible for the development and execution of large scale campaigns and brand moments across the world, and working with local teams to ensure local relevance and execution with excellence for billions of users. Additionally, you will own and drive establishing, maintaining, and evolving the brand foundations & its ecosystem. The person in the role will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle - both short and long term. They must be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.
Responsibilities
Develop and manage a pipeline of global consumer campaigns across media, partnerships,experiential, editorial and creative.
Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals.
Drive the global-to-local strategy and operational processes to ensure we are set up for success in delivering local consumer marketing brand plans and campaigns.
Inform our overall global brand strategy based on the performance of media, creative and media landscape in key markets.
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), a roster of agencies across traditional advertising, experiential, content partnership, etc.
Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership.
Collaborate with a growing team of Brand Strategists and Integrated Marketers to deliver on business priorities.
Minimum Qualification
10+ years of experience leading iconic global brands' brand marketing efforts
CPG and tech industry experience
Experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans.
Experience in leading multi-million dollar campaigns with an understanding of communications and media planning.
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact.
Experience working with diverse agencies. A track record in developing compelling consumer communication and breakthrough creative.
Experience working with international markets on global brands.
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional partners, navigating matrix organization.
Experience influencing effectively across all levels of management, successful in stakeholder management.
Preferred Qualification
A deep understanding of WhatsApp as a brand and product.
WhatsApp은 기회 균등 및 차별 철폐 조치를 준수하는 고용주가 된 것을 자랑스럽게 생각합니다. 인종, 종교, 피부색, 국적, 성(임신, 출산 또는 관련 건강 상태), 성적 지향, 성 정체성, 젠더 표현, 나이, 국가유공자 여부, 장애 여부, 유전 정보, 정치관이나 정치 활동 또는 기타 법적으로 보호받는 특성을 근거로 차별하지 않습니다. 요기에서 우리의 고용 평등 알림을 확인해보세요. 이러한 방침은 전과 기록이 있으나 해당 연방, 주 및 현지 법률에 부합하며 자격이 있는 지원자에게도 해당됩니다. Facebook은 법률에서 요구하거나 허용하는 경우 Facebook, 직원, 기타 관계자들의 안전과 보안을 유지하는 데 사용자 정보를 활용할 수 있습니다. 해당 링크를 클릭하면 Facebook의 결제 투명성 정책and 고용 평등법/ 알림을 볼 수 있습니다. 또한 WhatsApp은 법률 규정에 따라 특정 지역에 대해 전자 고용 인증(E-Verify) 프로그램/file-link에 등록되어 있습니다.
WhatsApp은 채용 지원 과정에서 자격이 있는 장애인에게 합당한 편의를 제공하기 위해 최선을 다하고 있습니다. 장애로 인해 도움이나 편의가 필요한 경우, accommodations-ext@fb.com 로 알려주시기 바랍니다.