Meta brand resources and guidelines
Welcome to the Meta brand resource center. Meta builds technologies and programs like Facebook, Messenger, Instagram, WhatsApp, Meta Quest and more. When referencing the individual apps or technologies, please follow their guidelines on this site. For references to Meta, please follow the guidance on this page.
Updated June 2022
The Meta logo
High-level details on how to use the Meta logo in your marketing and media communications is included below. Please work closely with your Meta contact for detailed guidelines and approvals. If you do not have a Meta contact, submit a request here.
When to use the Meta logo
Partnerships or sponsorships with a formal agreement in place with Meta
Newscasts and news programming
Editorials
Books, plays, talk shows, TV shows and film scripts
Print packaging
Marketing or advertising that appears on TV or online
Note: The Meta logo should not be used to represent Facebook.
Color
The Meta logo exists in four color variations.
Primary
Use a primary variation whenever possible.
Mono
Only use the mono variations in low reproduction environments when a primary variation cannot perform.
Minimum size and clear space
Minimum size
The minimum size of the Meta logo is defined by the height of the symbol and should never be used below 12px/5mm.
Clear space
The clear space of the Meta logo is defined by doubling the height of the symbol, which is applied equally around the edges of the logo.
Additional brand assets
Please visit the Newsroom Media Gallery for company information and approved imagery of Meta offices, executives and more.
How to submit a brand permissions request
All usage of the Meta logo requires approval. Please work closely with your Meta contact for detailed guidelines and approvals on using Meta brand assets in your marketing and media communications.
If you do not have a Meta contact, please submit a request here. Please note that we can only process requests made in English.
Advertising appearing on our products will be reviewed by our Ad Policy team and does not require permission here. For more details, visit Meta’s Advertising Policies.
Legal
Meta dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, Meta enforces its rights against people who misuse its trademarks.
Meta’s trademarks are owned by Meta and may only be used as provided in these guidelines or with Meta’s permission. A list of some of Meta’s trademarks can be found here. You may not use or register, or otherwise claim rights in any Meta trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of Meta’s trademarks, including as, or as any part of, a trademark. Do not use Meta’s trademarks for anything that would be inconsistent with Meta’s Terms of Service or Community Standards.
We may revoke permission to use Meta’s trademarks at any time. Meta reserves the right to withhold approval of content that it considers inconsistent with the Meta brand.